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Rabu, 11 Desember 2013

Choosing Microsoft Publisher Business Card Templates

By Jeannie Chapman


Setting up your own business can mean you have a lot of costs. You may not necessarily have the budget to find a graphic designer to create a fancy business card for you. However with a bit of ingenuity it is possible to use Microsoft Publisher Business Card templates.

As the name suggests everything is laid out as you need it. All you need to do is add the details that are applicable to you. The kind of template you use will depend on the product or service that you are offering your potential clients and how you intend to promote yourself to them.

There are different types available. What you need to consider is whether or not you want a single or double sided card. A single sided one is ideal if you only have a few details that you need. There is also the added advantage that if you need to write a note for a potential client there is something to write on. For example you may want to let them know about an upcoming event or special offer and having it written down will often be a good reminder.

A double sided one is better suited to people who have a bit more information they need to impart. You may want to put contact details on the front and have more details on the back. Details on the back may include a promotion or enticing a potential customer to go on your newly relaunched website. There is no right or wrong as such it is more about choosing a design best suited to your needs.

A single sided design works best for people who only have a few contact details and a basic summary of your business. However a double sided design is best for adding more information such as special offers or if you want to encourage people to visit your website. The back is also a good place to put on a map, ideal if you are a new company and you want people to be able to find you!

The program also includes what is known as a Master Design set. This means that once you have established a design with your own logo and details for your business cards this can also apply to letterheads, brochures and so forth. This helps to establish a brand identity for potential clients. Another thing to decide is if you want portrait or landscape orientation. Portrait means the images and information are presented vertically while the landscape design means the images and information are presented horizontally. Whatever option you choose remember to check the print preview in order to ensure that the design fits the orientation.

It is also important to ensure that you keep your information up to date. You could have a lot of customers trying to contact you who may not be able to because you gave them outdated information at a networking event. You also need to be sure that it is legible and the text is big enough for people to read.

As well as the Microsoft Publisher Business Card templates included with the program it is possible to find a number of other ones online as well. You should also look online to find tutorials to help you develop effective looking cards that will get the attention of potential clients. With the right approach you can get the most from your cards!




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